Trusted by mission-driven teams, global firms, and regional innovators.
Narrata is a Tanzania-rooted UX research consultancy helping organisations deeply understand users and design culturally-relevant, intuitive, and impactful solutions grounded in real human stories.
Narrata is a UX research consultancy rooted in Tanzania and shaped by global perspectives. We combine local understanding with international research experience to help organisations create meaningful products and services.
We believe that the best solutions start with listening. That's why we amplify real user voices — the stories, struggles, motivations, and moments that make people who they are.
We work closely with product teams, NGOs, and businesses to turn these stories into actionable insights, helping them design culturally aware, intuitive, and impactful experiences.
At Narrata, we don't just gather data, we honour stories and turn them into clarity, empathy, and better decisions.
Specialized expertise to elevate your product's user experience
Explore user needs and test product ideas to build with clarity before and after launch.
Turn feedback and market signals into strategies that drive growth and loyalty.
Spot UX issues, fix friction and improve conversion - fast.
Practical workshops on research, AI fundamentals, safe usage, and evaluation (no coding required).
We offer flexible, outcome-driven packages designed to match different goals, timelines, and budgets — from quick validations to long-term partnerships.
A focused UX audit to identify usability gaps, accessibility issues, and opportunities for fast wins.
~2 weeks · From $1,500
A discovery sprint to uncover what users need, want, and experience — so you can build the right thing, faster.
2–4 weeks · From $3,000
A deep-dive engagement combining research delivery with internal capability building — ideal for scale or redesigns.
6–10 weeks · From $6,000
For organizations seeking ongoing research support, strategic reviews, and regular capability development.
6–12+ months · Custom pricing
Find realistic AI wins and put governance in place before you build.
~2–3 weeks · From $2,500
Stand up practical guardrails so teams can use AI safely.
~2 weeks · From $2,000
Prices vary depending on scope, delivery mode, and organization type. We offer tailored rates for local NGOs, startups, and regional partners.
Why we're built for human-centered research
At every stage of a product or service journey, from identifying opportunities to refining solutions, understanding user voices helps teams stay focused on what matters most: solving the right problems.
Listening carefully to people is the foundation of great user experiences.
At Narrata, we bring voice of the user to life through deep, human-centered research. We go beyond metrics and feedback to uncover the experiences, motivations, and challenges that shape behaviour and help you turn those insights into clearer strategies, better products, and more relevant services.
From users in Tanzania to global audiences, we translate everyday experiences into meaningful insights that guide product, program, and service decisions.
Our work turns research into clear and shareable insights helping teams stay connected to what users are saying, and make confident, informed decisions.
Through workshops, storytelling, and flexible formats, we help organisations embed user understanding into everyday thinking and action.
The minds behind Narrata — shaping research with insight, depth, and purpose.
MSc
Domina is an experienced user researcher who has led product and service research in Tanzania, Sweden, and international teams. Skilled in qualitative and mixed methods, she excels at translating user insights into actionable decisions. With a strong background in UX leadership, cross-functional collaboration, and human-centered design, she ensures Narrata's research is rigorous, practical, culturally informed, and aligned with business goals.
PhD
Bruce is an internationally recognized expert in personalisation strategies and user experience research, currently serving as an Associate Professor in Sweden. With a strong focus on behavior-driven design, Bruce brings global expertise—shaped by work across Africa, Asia, Europe, and the Americas—to guide research strategies that are locally grounded and culturally relevant.
We're always looking for new challenges and opportunities to excel your products. Reach out to discuss how we can help transform your understanding of users.