Tanzania-rooted. International research experience. Clear, practical recommendations.
Narrata helps product teams, NGOs and growing organisations understand the people they serve in Tanzania and East Africa. From user interviews and usability testing to customer insight studies and UX audits, we turn real behaviour into clear next steps.
Narrata is a UX research consultancy rooted in Tanzania and shaped by international experience. We help teams reduce uncertainty before they invest in a product, service or programme—and improve what is already in market.
Our work combines rigorous qualitative and mixed-method research with an understanding of local context. That means asking the right questions, interpreting behaviour carefully and making the findings useful to the people who must act on them.
Work with us when you need to discover unmet needs, validate a concept, improve a digital journey, understand customers or build research capability inside your team.
Focused research services for decisions that should not be based on assumptions
Understand user needs, test concepts and evaluate live products before costly decisions are made.
Explore UX researchLearn what customers value, how they behave and where experience or market opportunities exist.
Explore customer insightsFind usability, accessibility and content friction, then prioritise the fixes that matter most.
Explore UX auditsBuild practical skills in research, responsible AI use and evaluation—without requiring a technical background.
Explore team trainingEven when client work is confidential, you should be able to judge how a research partner frames evidence, communicates uncertainty and turns findings into action.
Explore a six-page demonstration audit with a transparent scope, severity ratings, annotated interface findings and a prioritised validation plan. The service and findings are explicitly fictional—not disguised client work.
View the sample UX auditSee how we approach research questions, participant care, consent, data minimisation, analysis, quality checks, limitations and responsible use of AI in research.
Read our research standardsStart with a focused review, a research sprint or ongoing support. Every engagement is scoped around the decision your team needs to make.
A focused UX audit to identify usability gaps, accessibility issues, and opportunities for fast wins.
~2 weeks · From $1,500
A discovery sprint to uncover what users need, want, and experience — so you can build the right thing, faster.
2–4 weeks · From $3,000
A deep-dive engagement combining research delivery with internal capability building — ideal for scale or redesigns.
6–10 weeks · From $6,000
For organizations seeking ongoing research support, strategic reviews, and regular capability development.
6–12+ months · Custom pricing
Indicative pricing is in USD and varies with scope, participant recruitment, location and delivery mode. Tailored rates are available for local NGOs, startups and regional partners.
A clear, collaborative process from the question to the next move
We clarify what your team needs to learn, who we need to hear from and how the evidence will be used.
We select the right methods, conduct the research and look beyond what people say to understand what shapes behaviour.
We prioritise the findings, explain why they matter and work with your team on practical next steps.
We interpret findings in the realities of people’s lives, markets and services—not through imported assumptions.
Findings are prioritised and communicated clearly, so decision-makers know what to do next and why.
Through workshops, storytelling and practical tools, we help teams keep listening and learning after the engagement ends.
The minds behind Narrata — shaping research with insight, depth, and purpose.
Co-founder · UX Researcher · MSc
Domina is a senior UX research practitioner with an MSc in User Experience Design and IT Architecture. She has led product and service research in Tanzania, Sweden and international teams, using qualitative and mixed methods to connect user evidence to product and strategy decisions. She co-authored research on teaching user-centred design and spoke at UXinsight Festival 2026 about helping research insights remain useful after delivery.
Co-founder · UX Researcher · PhD
Bruce is an Associate Professor of Computer Science and Programme Manager for User Experience Design at Jönköping University. His research spans user experience, personalisation, user modelling and persuasive technology. His South African university engagements include a large HCI and UX workshop at Walter Sisulu University's Potsdam Site and a hackathon at the University of Fort Hare. He brings academic rigour and cross-cultural research experience to Narrata's work.
A few practical answers before we start a conversation
We help teams explore user needs, test concepts and prototypes, evaluate live products and services, understand customer experience, and identify usability or accessibility issues.
We work with product teams, NGOs, startups, established businesses and international organisations that need evidence from users or customers in Tanzania and East Africa.
We choose methods around your decision. These may include interviews, contextual research, usability testing, concept or prototype testing, surveys, customer journey research, expert UX reviews and collaborative workshops.
A focused UX audit can take about two weeks, a discovery sprint usually takes two to four weeks, and larger mixed-method engagements may take six to ten weeks. We confirm timing after understanding the scope and participant needs.
Tell us what you are building, improving or trying to understand. We will suggest a sensible research approach, likely timing and the next step—without forcing your challenge into a fixed package.